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F&H Flooring

Client: Daniel Foster and Jake Halverson

Categories:

  • Website Design
  • UI/UX Design
  • Web Development
  • WordPress Websites

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FGEN IT partnered in November 2025 with F&H Flooring to build and launch an all-new, high-performing website designed to showcase their expert craftsmanship across the Golden Triangle area (including Oktibbeha, Lowndes, and Clay counties). Co-founded by lifelong friends Daniel Foster and Jake Halverson, the company required a sophisticated digital front door that effectively balanced their dual offerings: traditional retail flooring installations and custom, high-end, specialized tile work and bathroom remodeling.

Our core goal was to develop a secure, highly visual WordPress website built to convey immediate clinical precision, earn consumer trust, and smoothly convert online traffic into local project consultations.

The Challenge & Strategy
While F&H Flooring possessed an incredible local reputation for precision and honesty, their digital footprint needed to align with the technical accuracy of their field execution. Managing a broad spectrum of services—from standard luxury vinyl plank (LVP) installations to advanced, completely watertight custom showers—meant the information layout had to target two distinct types of homeowners.

Framework:

  • CRM: WordPress
  • Theme: Astra Pro
  • Pagebuilder: Elementor, Elementor Pro, Ultimate Elementor, Premium Addons for Elementor, PowerPack Elementor
  • Forms: Gravity Forms
  • Caching: WP Rocket
  • SEO: Rank Math
  • Security: IThemes Security

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Stephen Foster

Stephen Foster

Typically replies within an hour

I will be back soon

Stephen Foster
Hello!  Thanks for your interest in us.
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